There are plenty of companies out there that promise to rank your page at #1 on Google. Can they do it? Perhaps, but more than likely it’s a scam that won’t result in any real-world rankings or conversions. If you optimize your content for an obscure, long-tail keyword like “saltwater pool artists and sourdough bread bakers,” and Google Search Console may show a ranking impression of 1 for that keyword. Easy, right? Continue reading →